Digital Kit – Website

Introduction:

· Welcome and introduction
· Brief introduction to the Digital Kit and its advantages.
· Objectives of the webinar.

How to get your Digital Kit

· How can we request the Digital Kit from you and what are the deadlines.
· Little Mamut’s optimized framework.

Strategies to enhance your presence on the internet

· The web as an integral part of the business strategy.
· Definition of objectives and alignment with the sales strategy.
· Creation of effective user flows.
· Basic concepts of communication and design to convey your message.
· Information architecture to organize the content of your website.

Usability and attracting relevant traffic

· Basic principles of usability to design an efficient website.
· Evaluation of the usability of your website.
· The importance of user experience.

How to make your website stand out

· Attract relevant traffic to your website.
· Content strategies to attract quality traffic.
· Basic concepts of SEO and SEM.
· Effective use of email marketing and social networks.
· Key Performance Indicators (KPIs).

Questions and Answers

· Space for questions from participants.