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Digital Kit – Website


· Welcome and introduction
· Brief introduction to the Digital Kit and its advantages.
· Objectives of the webinar.

How to get your Digital Kit

· How can we request the Digital Kit from you and what are the deadlines.
· Little Mamut’s optimized framework.

Strategies to enhance your presence on the internet

· The web as an integral part of the business strategy.
· Definition of objectives and alignment with the sales strategy.
· Creation of effective user flows.
· Basic concepts of communication and design to convey your message.
· Information architecture to organize the content of your website.

Usability and attracting relevant traffic

· Basic principles of usability to design an efficient website.
· Evaluation of the usability of your website.
· The importance of user experience.

How to make your website stand out

· Attract relevant traffic to your website.
· Content strategies to attract quality traffic.
· Basic concepts of SEO and SEM.
· Effective use of email marketing and social networks.
· Key Performance Indicators (KPIs).

Questions and Answers

· Space for questions from participants.



FIECAT Foundation's social task is focused on entrepreneurs and creative individuals. To people willing to explore new ways to improve the local economy production system and open to innovation and the challenges that a changing society forces achieving.

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